Universal Music Group

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Job Code:	10-0027
Post Date:	06/15/2010
Job Title:	College & Lifestyle Marketing Representative
City:	Hartford
State:	CT
Job Description:	Universal Music Group is currently seeking a College & Lifestyle Marketing Representative for the Hartford, CT location Job overview: Responsible for marketing priority developing artists in assigned college market and serving as an informational source for college campus and general vicinity. Duties and responsibilities: • Create awareness on campus and within local demographic by utilizing label-supplied tools (point of purchase materials, samplers, added value items, etc…) and creating various tools (flyers, bin cards, etc…) • Work within the guidelines provided by the Head of the College & Lifestyle Marketing Department with the implementation of promotions, listening parties, and other related events • Establish relationships with activity committees, on-campus clubs, and lifestyle accounts to secure outlets for artist marketing ideas and programs • Keep up-to-date of priority artists’ tour itineraries and potential marketing opportunities • Secure data base on lifestyle accounts for promotional opportunities • Work in conjunction with MRs and/or Account Managers to tie in retail promotions, coupons, and tags with retail accounts • Assist resident reps with in-stores, merchandising venues, and store promotions
Job Requirements:	Skills and competencies: • Excellent communication skills – both oral and written • Excellent people skills • Excellent organizational skills • General knowledge of and interest in music • Access to a computer • Extremely responsive, checks email daily • Strong marketing skills Requirement • College Enrollment (2 course/6 credit minimum per semester, or participation in a degree-seeking program) and a minimum of at least two semesters left before anticipated graduation date
Business Title:	College & Lifestyle Marketing Representative
Business Unit:	UMGD
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